I created this toolkit after my presentation at the Cambridge Generative AI in Education Conference (27–29 October 2025) because I kept hearing the same need: people don’t just want to be told that generative AI is changing education. They want practical ways to shape how these tools are created and used, so change happens with communities, not to them.

Designing Digital Advocacy Campaigns for Inclusive Practices in Generative AI in Education is a step-by-step guide for turning concern into action. It helps young people, educators, institutions, and communities build inclusive, realistic digital advocacy campaigns without needing a big budget or a large team. The toolkit centres three core inclusion priorities: Access, Bias, and AI Literacy, and it uses a straightforward seven-step campaign-building process that takes you from defining the problem and who it affects, to identifying your audience, choosing platforms, shaping your story, setting a SMART goal, and tracking progress.

To make the toolkit even more usable, I also created a companion no-code AI campaign builder app that guides users through the same seven steps and generates a campaign plan and a first draft of a social media post. Together, the toolkit and app support a conversation-driven, accessible, and grounded-in-real-educational-contexts advocacy, helping people start small, iterate quickly, and build momentum toward more inclusive, generative AI practices in education.